Europe more Mobi-centric than US

Europeans are far more likely to access the Web on their mobiles than their US counterparts, according to new research reported in Net Imperitive.

The findings, from comScore Networks, form part of the research firm’s new Mobile Tracking Study, which examines how consumers across six countries in Europe and America (US, France, Germany, Italy, Spain and the UK) access Internet content from their mobile phones.

The research shows that 29% of European Internet users regularly access the Web from their mobile phones compared to only 19% in the US.

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