BBC moves closer to online ads

 MediaGuardian.co.uk

Controversial proposals to put advertising on the BBC’s international websites have been approved by the corporation’s executive direction group, the most senior level of management before the BBC governors. In an email obtained by MediaGuardian.co.uk, staff at BBC News Interactive were told this morning that the board has agreed that "both the UK and international sites will carry advertising when viewed from abroad". The News Interactive head, Pete Clifton, emailed staff stating that ads will fit around the current site design, as outlined in a BBC online article published in April.

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