TV not losing out to Google

Google’s seemingly inexorable rise is not the primary cause of the TV advertising problems at ITV or Channel 4, according to senior media figures.
Andy Duncan, the chief executive of Channel 4, this week pointed out that Google is set to overtake Channel 4’s ad revenue this year – and could pass ITV1 within 18 months – and implied the milestone was directly linked to the issues faced by the TV ad market.

However, according to figures from Dresdner Kleinwort, the TV advertising market has in fact grown from £3.2bn in 2003 to £3.5bn this year.

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