Social networking drives European Web growth

Social networking websites are used by nearly a quarter of Europeans at least once a month, according to a new consumer survey.

The 2006 Mediascope research from trade body the European Interactive Advertising Association (EIAA) reveals that social networking via VoIP, IM and and online forums will continue to drive internet growth as the medium becomes a more ingrained part of the consumer’s lifestyle.

The study showed that 72% of Europeans spend the majority of their time online for personal reasons

 

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