We used to call it radio August 17, 2007 The quarterly radio listening results were revealed yeaterday – and I’m more than happy to note, we all love radio more and more. This from media Guardian: But the latest audience figures published yesterday reveal that we are more in love with the radio than ever before. It is just that we are not listening to it in quite the same way as we used to. Having seen off the rise of television music channels such as MTV in the 1980s, radio is now piggy backing on the digital revolution, with nearly 12 million people – 26% of the adult population – tuning in via digital radio, digital TV and the internet. Around 4.4 million listen on their mobile phone, up more than 25% on last year, with 1.8 million of them aged between 15 and 24. "In this multiplatform environment it’s absolutely vital for radio stations to make content as accessible on as many platforms as possible," said Paul Jackson, chief executive of Virgin Radio, which became the first to launch on 3G mobile phones in 2005. Related Posts Midentity appoints Esther Dyson to board So what is Digital Content? That Petrol Chain E-mail About The Author DavySims Producer - Broadcaster - Podcaster - Writer - exBBC Editor - exTEDx Organiser. Author "Podcasting for Journalism Students", "Podcasting for Community Organisations" and "Firsthand Guide to Bled Slovenia" - all available on Amazon. Add a Comment Cancel reply Your email address will not be published. Required fields are marked *Comment Notify me of follow-up comments by email. Notify me of new posts by email.