The quarterly radio listening results were revealed yeaterday – and I’m more than happy to note, we all love radio more and more. This from media Guardian:
Having seen off the rise of television music channels such as MTV in the 1980s, radio is now piggy backing on the digital revolution, with nearly 12 million people – 26% of the adult population – tuning in via digital radio, digital TV and the internet.
Around 4.4 million listen on their mobile phone, up more than 25% on last year, with 1.8 million of them aged between 15 and 24. "In this multiplatform environment it’s absolutely vital for radio stations to make content as accessible on as many platforms as possible," said Paul Jackson, chief executive of Virgin Radio, which became the first to launch on 3G mobile phones in 2005.