Youth social networking site Bebo will offer free content from major broadcasters – including the BBC – and record labels when it launches a series of media channels today.
The Open Media platform will also feature programmes from the BBC, ITN, Channel 4, BSkyB and Endemol in the UK, and CBS, Turner, MTV and ESPN in the US. Programmes will Include Robin Hood and The Mighty Boosh.
Companies can embed their own media player on their Bebo channel, including their own advertising, and customise the page for their brand. Following the launch at noon today in London and New York, additional media companies will be able to add their content through a "self-service" system.