Making money with online content

Broadcast Magazine Published: 13 November 2007 09:31

Jon Anthony on why television producers should look at what is actually working on the web rather than try to replicate their traditional business online. The broadcast industry is an industry run by suits, of which only a select few actually have any real understanding of the new technologies that arrive now on a monthly basis. The most common question around the boardroom table these days is "how can we make money out of the internet".

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