Facebook reins in ‘Beacon’ ad system

FT

Facebook, the online social networking website, on Thursday moved to placate users concerned about the threats to privacy posed by its new “Beacon” advertising system.

The move comes a week after MoveOn.org, the non-profit public policy advocacy group, joined a growing chorus of critics of the new service, which alerts users’ networks of online “friends” about things they buy on other websites.

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