We all know that the worst possible thing for a presidential campaign is to win the build up through a lead in the polls but to lose the election by not getting out the vote ("Do we?" -Ed.)
I’ve seen some good personalised virals before, but this is probably the best. It’s really not my fault, I don’t have a vote in the US, but that’s not going to stop me staying up all night next Tuesday/Wednesday to watch the results.
By the way – great coverage by Kevin Anderson of the Guardian. Here’s one of his recent reports.