Mintel Report on Social Networking in Ireland

Mintel reports this week that social networking continues to grow in popularity among Irish consumers, with penetration reaching 67% in December 2008.

The growth of this activity has brought with it an innovative and engaging way for companies to increase brand awareness, develop and maintain a relationship with their target audience, and crucially create an opportunity to generate sales. Several Irish companies have recognised the potential that online social networks offer them and have acted upon this by setting up profile pages, for example, to get the b2c conversation started.

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