One of the new buzz words is Transmedia. Wired magazine are getting awfully excited about it. When I first read about Transmedia I thought, “Isn’t that what we were talking about almost 10 years ago? Then we called it Cross Platform.” No, these guys are so hip and forward thinking, I must be wrong. So, thanks Warren Ellis who says in this article (point 4)
“This is now the preferred term in Hollyweird for what we used to call “cross-platform.” Which means a story or format that can be applied to everything from film and TV to streaming video, apps, books, DVD, audio, whatever. I think 80 percent of the people I talked to in L.A. in July said “transmedia” to me at some point.”
@currybet‘s law states that “The more BBC staff that are present in a meeting, the probability of ‘Doctor Who’ being mentioned approaches one“. Doctor Who is the pre-eminent example of a Transmedia brand. It might come as a surprise that when we were discussing the potential for Cross Platform in 1999 one potential project was Ballykissangel.