Changing language in Social Media September 18, 2011 Over the last few months I have been using a new set of words to tag my bookmarks on Delicious. The words I have been using – and I expect I will continue to use are socialmedia, web analytics journalism business collaboration content Along with proprietary names like apple twitter facebook bbc blackberry But the new words I have been using show how our relationship and expectations of social media are changing. Previously I have run sessions on what social media is, how to use it and its impact. But now I will be incorporating these new words and talking to people at a different level. While there are still people who don’t know how to use – or have not taken up – social media, to the established users it’s time to talk about reputation (how to manage your personal brand – or ‘your good name’ on social media) transparency (this has always been a problem – now there is a discussion about transparency v objectivity) social software (there’s more to social media than Twitter and Facebook and there is a new way to use it) influence (as I keep on saying to people; social media is not hard-sell) reach (formerly something only broadcasters were interested in – but we are all broadcasters now). Tags:influence, reach, reputation, social software, transparency Related Posts Podcasting for Communities Ten rules for success in the creative industries 60+ Northern Ireland journalists, broadcasters and media outlets you should follow About The Author DavySims Producer - Broadcaster - Podcaster - Writer - exBBC Editor - exTEDx Organiser. Author "Podcasting for Journalism Students", "Podcasting for Community Organisations" and "Firsthand Guide to Bled Slovenia" - all available on Amazon. Add a Comment Cancel reply Your email address will not be published. Required fields are marked *Comment Notify me of follow-up comments by email. Notify me of new posts by email.