Done properly you only have 93 characters

93The question was “What can you say in 140 characters?”. In reality, you only have 93 characters. Not every tweet is perfect and tweets really should not be uniform, but …

A Tweet, well done has a Hashtag, Link (I use Bit.ly to help count clicks-through) and a photo. I schedule on Tweetdeck (Hootsuite is fine, I schedule RTs on Hootsuite. I must give Buffer another go. I was using it just after its release).

All the elements in place together will allow you only 93 characters. Choose them – and your link and your photo – carefully. And hone your editing skills.

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