Davy Sims

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apple

A lesson in Marketing and Communications

Allison Johnson was Apple VP of Worldwide Marketing Communication from 2005 to 2011. Interviewed by Behance CEO Scott Belskey, she talks about the difference between Apple’s ideas on marketing are and why “branding” is just not acceptable. From 99u.com Read… Continue Reading →

iPad – I’m still unconvinced

I’m not the advert – I’m not a PC, but I use a PC. The cool design and the enthusiasm of friends for Apple products have often led me to the virtual door step of the Apple Online Store. I… Continue Reading →

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