Davy Sims

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branding

“A hashtag is not a branding exercise.”

What is a hashtag for? I was sitting with an important client. We were talking about the hashtag to be used at an event with a potentially global audience. I was looking after the webcast and social media production. The… Continue Reading →

A lesson in Marketing and Communications

Allison Johnson was Apple VP of Worldwide Marketing Communication from 2005 to 2011. Interviewed by Behance CEO Scott Belskey, she talks about the difference between Apple’s ideas on marketing are and why “branding” is just not acceptable. From 99u.com Read… Continue Reading →

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