Davy Sims


Social Media

What do you want to say? First know your audience

My communications mantra hasn’t changed much over the years. I have found it serves me well.

My online plans for 2016

In 2016 I will be changing my approach to social media.

Twitter Scheduling as Radio Programming

It is worse to drive people away than to fail to attract them in the first place.

First published on LinkedIn

It’s not me Facebook – it’s you

Dear Facebook, We have been together for a long time now. We began to see each other regularly on 23 May 2007. It would be touching, you keeping a note of this date, if I didn’t think it was for an… Continue Reading →

“A hashtag is not a branding exercise.”

What is a hashtag for? I was sitting with an important client. We were talking about the hashtag to be used at an event with a potentially global audience. I was looking after the webcast and social media production. The… Continue Reading →

Confidence and Social Media

Some things don’t work without confidence. Economies collapse without “confidence”; for example. Investors will not invest without “confidence”; for example. If athletes set out to compete in the Olympics, are they likely to win Gold if they aren’t very confident about winning?… Continue Reading →

Blogging Tips

I declare myself a really crap blogger. You can find plenty of evidence here. I am inconsistant – rather than put any effort into it I only blog when I feel like it I almost never research anything – opinion,… Continue Reading →

When Social Media Goes Wrong

As I said in my post yesterday, people turn to social media in emergencies.  Information is updated and shared faster than on traditional media, but the information is only as reliable as the source. It can go wrong.  Here is… Continue Reading →

Social Media in Emergencies

Back in the 1970’s the Independent Radio Network was being rolled out.  A programme controller at one station told me that the best thing that can happen to a new local broadcaster is a fall of snow or a flood…. Continue Reading →

Google Buzz or Google Zzzz?

This is a version of my Belfast Telegraph column for this week:  Less than a month ago Google launched their social networking and messaging tool Google Buzz to a largely lukewarm reception.  In late 2007 Google acquired the Jaiku social… Continue Reading →

Rise and Fall of the Twitter Generations

This is an extended version of my Belfast Telegraph column 16 Feb. A shiver ran round the corporate offices of technology, media and investment companies last summer. A 15 year old intern in Morgan Stanley said “Kids don’t use Twitter”.  Actually… Continue Reading →

Contains Strong Language

This week’s Belfast Telegraph column: The third series of the brilliant BBC TV comedy “The Thick of It” has come to an end.  It tells the story of the  fictional Department of Social Affairs and Citizenship and in particular the… Continue Reading →

Report: Social networks flourish – but still have to solve the targeted ads riddle

From Jemima Kiss in Media Guardian An in-depth study by Nielsen Online confirms that social networking has become a ubiquitous part of our online lives, with two-thirds of the world’s online population contributing to some form of member community at… Continue Reading →

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