What do you want to say? First know your audience
My communications mantra hasn’t changed much over the years. I have found it serves me well. ...
My online plans for 2016
In 2016 I will be changing my approach to social media....
Twitter Scheduling as Radio Programming
It is worse to drive people away than to fail to attract them in the first place....
First thoughts on Tweeting for a holiday destination
First published on LinkedIn ...
It’s not me Facebook – it’s you
Dear Facebook, We have been together for a long time now. We began to see each other regularly on 23 May 2007. It would be touching,...
“A hashtag is not a branding exercise.”
What is a hashtag for? I was sitting with an important client. We were talking about the hashtag to be used at an event with...
Confidence and Social Media
Some things don’t work without confidence. Economies collapse without “confidence”; for example. Investors will not invest without “confidence”; for example. If athletes set out to compete in...
Blogging Tips
I declare myself a really crap blogger. You can find plenty of evidence here. I am inconsistant – rather than put any effort into it...
When Social Media Goes Wrong
As I said in my post yesterday, people turn to social media in emergencies. Information is updated and shared faster than on traditional media, but...
Social Media in Emergencies
Back in the 1970’s the Independent Radio Network was being rolled out. A programme controller at one station told me that the best thing that...
Google Buzz or Google Zzzz?
This is a version of my Belfast Telegraph column for this week: Less than a month ago Google launched their social networking and messaging tool...
Rise and Fall of the Twitter Generations
This is an extended version of my Belfast Telegraph column 16 Feb. A shiver ran round the corporate offices of technology, media and investment companies last...
Contains Strong Language
This week’s Belfast Telegraph column: The third series of the brilliant BBC TV comedy “The Thick of It” has come to an end. It tells...
Report: Social networks flourish – but still have to solve the targeted ads riddle
From Jemima Kiss in Media Guardian An in-depth study by Nielsen Online confirms that social networking has become a ubiquitous part of our online lives,...