The internet may kill off the demo tape and demo CD. EMI Music’s Parlophone said yesterday that it had become the first big label to adopt a new online demo system.
A&R Tools, created by the software group Senica, is already used by some independents and now allows would-be artists to upload their MP3 and pictures and stream them to Parlophone’s A&R (artist and repertoire) team.
Parlophone hopes the scheme will make talent spotting more efficient by letting reviewers assign ratings. For hopeful artists, there is the comfort of automatic notification once tracks have been reviewed.