Channel 4 plans to launch its video-on-demand media player service on December 6 under the brand 4oD and charging 99p per show.

The new 4oD service, the first media player to be launched by a UK broadcaster offering all of its own programming, will charge 99p per show to view or rent.

Rental content will be stored in a personalised library for up to 48 hours after first being watched.

Consumers will also be given the option to "download to own" TV shows for £1.99. Films will cost £1.99 to view.