Brands offered protection from bloggers
December 6, 2006
As companies around the world wake up to the potential reputation damage that can be inflicted by blogs, marketing services group Creston is hoping to sign them up to a brand management product.
Creston, which owns advertising agency DLKW, today unveiled details of what it claims is a unique product that scans blogs and gives companies a strategy on how to protect their brand.
About The Author
DavySims
Producer - Broadcaster - Podcaster - Writer - exBBC Editor - exTEDx Organiser. Author "Podcasting for Journalism Students", "Podcasting for Community Organisations" and "Firsthand Guide to Bled Slovenia" - all available on Amazon.