Podcast Audience Small But Growing…Enough?
You could call it the Headline Conundrum. Or maybe Sound-Bite Logic. Whatever the term, there’s a regular problem with journalism related to the brevity of space to explain a complex issue or finding. A recent survey by Pew Internet & American Life Project found that 12% of Internet users have downloaded a podcast, up from 7% who said they did the same thing in a similar survey six months before. But as for people who download podcasts on a daily basis, the number was a tiny 1%.