Up dated 13 August 2007 GET LINKS TO ITV, BBC, CHANNEL 4 AND FIVE DOWNLOADS HERE
ITV has decided viewers will not pay for archive and on-demand online content and is moving into the market with an advertising-based model.
Launching on 31 March, the broadcaster’s broadband media player on its revamped ITV.com website will allow consumers to catch up on shows such as Coronation Street within a 30-day window, and access more than 1,000 hours of archive content.
Viewers will also have the option of watching live streamed content from all of ITV’s channels, including its digital portfolio. All content will be available free of charge, with the exception of a few premium events, such as sports, with prices yet to be set.
The site will also feature user-generated content, with consumers’ content eventually being incorporated into forthcoming programmes, such as Trinny and Susannah Undressed.
The revamped website will also change the way ITV commissions programmes and future commissions would be made with the site in mind.
The website’s player will be embedded in the website and available as soon as a consumer logs on, rather than needing to be downloaded like C4’s 4oD media player.