About 10 days ago I hosted a morning for digital content producers form Northern Ireland. Jon Kingsbury < http://www.bbc.co.uk/pressoffice/pressreleases/stories/2005/10_october/13/kingsbury.shtml > from BBC’s Future Media was the key speaker. It’s Jon’s role to champion suppliers to BBC’s websites and other new media platforms. (more here http://www.bbc.co.uk/commissioning/newmedia/index.shtml)
In bbc.co.uk we are going through something of a re-appraisal of the service and the technology that underpins the service. Jon mentioned the 15 principles which are key to the thinking of BBC’s Web 2.0 proposition.
1. Build Web products that meet a clearly-defined audience need.
Anticipate needs not yet fully articulated by audiences, then meet them with products that set new standards. Don’t just bung more and more stuff up.
2. The very best websites do one thing really, really well.
Do less, but execute perfectly.
3. Fall forward, fast.
Make many small bets, iterate wildly, back successes, kill failures, fast.
4. The Web is a conversation. Join in.
Adopt a relaxed, conversational tone. Admit your mistakes.
5. Any Website is only as good as its worst page.
Ensure best practice editorial processes are adopted and adhered to. Make sure all your content can be linked to, forever.
6. Maximise routes to content.
Develop as many aggregations of content about people, places, topics, channels, networks & time as possible. Optimise your site to rank high in Google.
7. Let people paste your content on the walls of their virtual homes.
Let users take nuggets of content with them, with links back to your site.
8. Do not attempt to do everything yourselves.
Link to other high-quality sites instead. Your users will thank you. Use other people’s content & tool to enhance your site, and vice versa.
9. Link to discussions on the Web, don’t host them.
Only host Web-based discussions where there is a clear rationale.
10. Treat the entire Web as a creative canvas.
Don’t restrict your creativity to your own site. Look at A&Mi and “One Big Weekend”.
11. Consistent design & navigation needn’t mean one-size-fits-all.
Users should always know they’re on one of your websites, even if they all look very different. Most importantly of all, they know they won’t ever get lost.
12. Personalisation should be unobtrusive, elegant and transparent.
After all, it’s their most personal data. Best respect it.
13. Remember your granny won’t ever use “Second Life”
She may come online soon, with very different needs from early-adopters.
14. Accessibility is not an optional extra.
Sites designed that way from the ground up work better for all users.
15. 8. Make sure all your content can be linked to, forever.