MySpace reveals ‘targeted’ ads


By Matthew Garrahan in Los Angeles and Kevin Allison in San Francisco
Published: November 5 2007 04:56

MySpace has raised the stakes in its battle with Facebook after completing the first phase of a pilot scheme that allows it to sell advertisements targeted to the individual tastes and interests of its millions of users.

The online social networking group, which is owned by News Corporation, has dubbed its new advertising sales system “hyper targeting” because it uses the personal information which users input about themselves to tailor personalised online adverts.

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