Report: Social networks flourish – but still have to solve the targeted ads riddle


From Jemima Kiss in Media Guardian

An in-depth study by Nielsen Online confirms that social networking has become a ubiquitous part of our online lives, with two-thirds of the world’s online population contributing to some form of member community at least once each month. Those with impossibly bulging inboxes won’t be surprised to learn that social networking sites are now more popular than web-based email services like Hotmail, and that we spend nearly 10% of our online time using social networks.

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