Isn’t that what we used to call Cross Platform?
One of the new buzz words is Transmedia. Wired magazine are getting awfully excited about it. When I first read about Transmedia I thought, “Isn’t that what we were talking about almost 10 years ago? Then we called it Cross Platform.” No, these guys are so hip and forward thinking, I must be wrong. So, thanks Warren Ellis who says in this article (point 4)