icanhascheezburger.com/ might be the cheesiest web site ever, but there’s money in that cheeze
Clay Shirky cited it in Cognitive Surplus and in this blog post which was a pre-curser to the book.
“And I’m willing to raise that to a general principle. It’s better to do something than to do nothing. Even lolcats, even cute pictures of kittens made even cuter with the addition of cute captions, hold out an invitation to participation. When you see a lolcat, one of the things it says to the viewer is, “If you have some sans-serif fonts on your computer, you can play this game, too.” And that’s message–I can do that, too–is a big change.”
The New York Times story has reported Cheezburger Network Gets $30M for More LOLcats and Failpics
That’s a lot of curds and whey.