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Over the last few months I have been using a new set of words to tag my bookmarks on Delicious.

The words I have been using – and I expect I will continue to use are

  • socialmedia,
  • web
  • analytics
  • journalism
  • business
  • collaboration
  • content

Along with proprietary names like

  • apple
  • twitter
  • facebook
  • bbc
  • blackberry

But the new words I have been using show how our relationship with and expectations of social media are changing.

Previously I have run sessions on what social media is, how to use it and its impact. But now I will be incorporating these new words and talking to people at a different level.

While there are still people who don’t know how to use – or have not taken up – social media, to the established users it’s time to talk about

  • reputation (how to manage your personal brand – or ‘your good name’ on social media)
  • transparency (this has always been a problem – now there is a discussion about transparency v objectivity)
  • social software (there’s more to social media than Twitter and Facebook and there is a new way to use it)
  • influence (as I keep on saying to people; social media is not hard-sell)
  • reach (formerly something only broadcasters were interested in – but we are all broadcasters now).