When is the best time of the day to post on Social Media? Short answer: it depends.
- Who are you trying to reach?
- Where are they? (Home, work, mobile, UK, Australia, USA?)
- Do you want engagement?
- Do you have the time to deal with engagement?
If “no” is the answer to the last two questions, then best to avoid social media altogether.
There is a lot of advice on timing. My own experience is very different to the advice below. I found at one time, Facebook engagement and Twitter re-tweets were best if I posted between 7.00 and 8.00 in the morning. The posts were picked up by people on their way to work or just signing in when they arrived.
The point is, try for yourself. Make interesting and compelling content, measure the response, understand your audience, and regardless of what the published advice and “research” is, find your own best time for posting and improve the understanding of the people in your networks.
The research on when to post on social media tends to agree broadly, but disagree on some of the detail.
7:00 am Linked In
8:00 am Linked In
9:00 am Linked In, Google +
10:00 am Google+
11:00 am Google+
12:00 noon Nothing apparently (seems like this is a good time to take a break)
1:00 pm Facebook, Twitter
2:00 pm Facebook, Twitter, Pinterest
3:00 pm Facebook, Pinterest
4:00 pm Pinterest
5:00 pm Linked In
6:00 pm Linked In
7:00 pm Time for a break again it seems
8:00 pm and until 1:00 am – Pinterest
You can sleep from 1:00 am
According to Buffer, Thursdays and Fridays are best days to post on Facebook with 18% higher engagement on Thursdays. But Time magazine disagrees about Thursday and rates Friday for Facebook. “new data shows that Friday is the day when users are most likely to Like, comment or share posts that come from brand Pages.”
Social Times (with a very nice infographic) recons Wednesday is best for Facebook, almost any day for Twitter and not on Friday at all except for Tumblr.
Tumblr is not mentioned often in the research, but the Mashable report says that evenings are better with riday evening being the best time to post on the platform.
Confused? Take the “research” as advice or a guideline. You are the only one who can really know your friends, followers, supporters, readers, audience, the people formerly known as the audience.
Here is another nice graphic from Lori Taylor.