93The question was “What can you say in 140 characters?”. In reality, you only have 93 characters. Not every tweet is perfect and tweets really should not be uniform, but …

A Tweet, well done has a Hashtag, Link (I use Bit.ly to help count clicks-through) and a photo. I schedule on Tweetdeck (Hootsuite is fine, I schedule RTs on Hootsuite. I must give Buffer another go. I was using it just after its release).

All the elements in place together will allow you only 93 characters. Choose them – and your link and your photo – carefully. And hone your editing skills.