Interview – Larry Gifford of The Radio Stuff Podcast
In the book Podcasting for Communities, I outline five essential skills a podcaster or a radio production team need to perfect: writing … reading … interviewing … recording … and editing. In this edition of the Podcasting For … podcast, Larry talks about how he taught himself to write a script, what he has learned about interviewing , and working in a team.
“Role definition is vital whether you are doing a radio show or a podcast,” says Larry. “You need everyone to know what everyone else is doing. If my job is to meet the guest and have the intro and outro music ready to go, then that’s something the other people don’t need to worry about but they need to know what they are expected to do.”
There is a longer version of this interview, not part of the podcast. You can hear it here:
Larry has an impressive CV. He has just moved to Canada. His career, which began in 1990, has taken him from the east of the country to the west coast, but it all began in the mid-west, in Columbus Ohio as what he calls a “catch-all employee” doing whatever needed to be done, including some on air work. Before too long he became a full time anchor and reporter. His first move was only about 70 miles when he began working on a news and talk morning show in Dayton Ohio. Then he headed east to become sports director of an FM station in Philadelphia.
From there he headed to the west coast where the idea of The Radio Stuff podcast was born.
“It takes a lot of steps to put together a podcast well. You can put together a podcast, but it doesn’t mean it’s going to be a good podcast. So you need to sort out all the roles so the quality of the podcast is to your expectations and to the listeners’ expectations.
“I think sometimes we forget the listener has expectations of us as well. They are giving quality time out of their life to you. So it’s our responsibility as content creators, to make sure what we are providing them is worth the time they are giving.”
The book is for young, trainee, or student journalists not specialising in broadcast media. It is an introduction to “making content”, podcasting and broadcasting whether you want to understand production on a professional level or simply because you want to create podcasts for fun or add something useful to your CV.
It is a result of experience teaching radio production to journalism BA students in Dublin. Most, but not all these pages are the module and support notes. The book is part of the “Podcasting For …” project which includes podcasts and the podcastingfor.com blog.
Deciding on your purpose
The Production Team
Roles of the editor, producer, assistant producer, presenters, reporters, researchers
Turning the Prospects into the Running Order
Essential Skills: writing, reading and “marking up” a script, interviewing, planning the interview, doing an interview,
Recording in and out of the studio, equipment (studio, microphones, recorders), using a smartphone, using a digital recorder.
How to edit using a computer and audio editing software,
Programme making including structure, show notes, advertising, sponsors and other non-production credits
Podcast platforms, blog and social media, making the mp3 audio file, setting up your podcast host, registering with iTunes, Stitcher and TuneIn.
Digital Promotions, using Facebook, Twitter and other social media. Using more traditional methods of promoting.
Managing the online community Drawing up the guidelines
The first edition of “Podcasting for Communities” was published in September 2016. It forms the basis for this book but the name change is to make it clear that the expected audience and readership will be from community organisations. The “Podcasting For …” project includes the podcastingfor.com blog and podcast interviews with experienced radio and podcast professionals. Additional information related to this and other books in the “Podcasting For …” series is added regularly to the blog. You are encouraged to visit it and engage with the author and other readers. The book is mainly about producing audio content. It is also relevant to people producing programmes on local or community radio stations. Even if you are an individual who wants to learn and produce a solo podcast, or a couple or three friends who want to record a weekly discussion, the information here will be relevant and I hope useful to you. The emphasis is on producing audio podcasts – or as we usually call it … radio. If you are new to the concept of podcasts, or already have some radio production experience then this book is for you.